The alcohol beverage control laws make drink discounts and promotions a tricky endeavor. I am always on the lookout for ideas for my clients. I recently bought about one-half dozen “drink decks.” (It is a product of City Dining Cards sold at local businesses around town). The deck contains cards for local bars and restaurants offering a buy-one get-one-free cocktail (or any drink).
I love it! Great excuse to meet with a colleague, friend, sister (or date) and catch up a bit. Even better, what a great way to try some exotic new drink you would not otherwise be inclined to splurge for a taste test.
The participating bars in this inaugural year are impressive: Lovin Cup, Roc Brewing Co, Tapas 177, Wall Street, Scotland Yard Pub, and the list goes on. I encourage you to look into participating next year. This is an affordable gift for a craft brew or wine lover and keep local money at local businesses.
The same company also produces a deck with restaurant discounts. Personally, I don’t like these as much (but I bought several nonetheless to support my local restaurant clients). These are only a $10 discount and require you to spend at least $30. A one-third discount is not as enticing, and it doesn’t make a great gift since the recipient has to spend more than they get in return. However, 5% is donated to the local food banks – I like that a lot.
If your bar or restaurant participated this year (or last), we’d love some feedback on whether it was successful. Tell us how it worked (or didn’t) for your business.