Tracy Jong Law Blog

Tracy Jong Law Blog

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Category: Restaurants & Bar

July 14, 2014

Craft breweries and wineries can find synergy in new wine-beer hybrid categories

Craft breweries have exciting opportunities to create new hybrid categories that combine wine and beer. This is especially good news …

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July 14, 2014

Thinking of franchising your restaurant or bar?

It amazes me every time I see the numbers. No one I know favors chain pizza, having their own particular …

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July 14, 2014

Beer Costs and Menu Pricing

While it may seem counterintuitive at first, the highest-priced beers generally net the bars less profit compared with the lowest-priced …

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June 30, 2014

Bob Brown’s Suggestive Selling

To be a professional, you must know every item on the menu and how it is prepared. There is no …

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June 30, 2014

Bob Brown’s Launch Technique

When a guest asks “What’s good?” respond with a meal plan of complimentary items from each menu category. Use mouth-watering …

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June 30, 2014

Bob Brown’s Story Telling Technique

Tell a vivid story about a menu item. Describe the history of a dish, its name, its ingredients or a …

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June 30, 2014

Bob Brown’s “Permission Concept”

Bob Brown’s golden rule: avoid yes-no questions. One way to do this is to describe a variety of menu offerings. …

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June 30, 2014

Bob Brown Advice: Avoid these 5 things to get the best tips

Every Manager in hospitality, and every server, should buy and read Bob Brown’s books. In an effort to entice you …

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June 26, 2014

Bob Brown’s “Selling Benefits to Guests, Not Menu Items”

What is your guests’ need or desire for this particular visit?  Asking the right questions to learn this key information …

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June 18, 2014

Various changes in liquor law

Changes to required Information on Brand Labels of Alcoholic Beverage Products Sold in New York State Part One Effective March …

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Tracy P. Jong, ESQ
Tracy Jong, Esq.

Empowering restaurants, bars, and craft beverage producers to comply with regulations, protect their competitive edge, and boost revenues.

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Tracy Jong, Esq.
Senior Attorney

Email: tjong@evansfox.com
Direct: 585-417-7545
Office: 585-787-7000
Fax: 585-787-7007
Address: 100 Meridian Centre Blvd., Suite 300 Rochester, NY 14618
Website: www.evansfox.com

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