Wake-up Call for Start-Up Craft Beverage Producers
As a start-up craft beverage producer, you have been operating on a shoe-string budget while expanding your product distribution footprint. You should have run trademark clearance searches before using your brand and product names, but budgets were strained. Luckily, you’ve flown under the radar screen of potential competitors. Now that you’ve realized some success and are ready to distribute outside your local market or state, you are more likely to be noticed. Time to do a search and identify any potential risks lurking around the corner.
About Tracy Jong
Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on Amazon.com as a softcover and Kindle e-book.
Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.
She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.
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Tracy Jong Law Firm