Liquor Stores Take Note

 Liquor Stores Take Note

Counsel for the New York State Liquor Authority, advised me in writing that there is no restriction against selling wine or liquor below wholesale prices nor is there a restriction on use of the word “free” in your sales and marketing.

With increased enforcement activity, we want to remind you of the records that must be maintained for the liquor/wine store and be available on site for inspection:

  • Corporate books
  • Payroll records
  • Bank statements
  • Check registers
  • Copies of checks
  • Tax returns
  • Invoices for alcohol purchases
  • Invoices or sales records (your revenue)
  • Invoices, bills, receipts and account statements for your expenses


            Tracy_Jong About Tracy Jong

Tracy Jong has been an attorney for more than 20 years,      representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.

Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on as a softcover and Kindle e-book.

Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.

She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.

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