How much is that cocktail?

How much is that cocktail?

TGI Friday’s was sued in a class action case for not having drink prices on its menu. The case was dismissed on technicalities (jurisdiction and standing).

The class action complaint alleged that a cocktail cost $10.39 and such price was staggering and exceeded a reasonable price for the product. The customer plaintiff complained he did not know the price until the check came (my guess is he didn’t ask either). The customer plaintiff alleged that it was a breach of contract and unjust enrichment because it was a corporate strategy to charge more, especially since the menu prices are comprehensive except for alcoholic beverages.

Your reaction? Is this promoting consumer protection or someone with too much time on their hands?

The case is Grace v. TGI Fridays Inc. et al (Case no. 1:14-cv-07233 U.S. District Crt. N.J.)

TGI Fridays cocktail















About Tracy Jong

Tracy Jong has been an attorney for more than 20 years,      representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.

Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on as a softcover and Kindle e-book.

Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.

She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.

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