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Tag: trademark

December 12, 2012

Restaurant Trade Dress Series, Part 3: How different courts evaluate trade dress infringement

Part 1 of this series introduced trade dress in restaurants and Part 2 took a closer look at restaurant décor …

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December 11, 2012

Restaurant Trade Dress Series, Part 2: Restaurant decor as trade dress

The best legal advice concerning business décor is be innovative to avoid copycat situations altogether. The court in the case …

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December 11, 2012

Trade Dress Series, Part 2: Strategies to obtain trade dress protection

In Part 1 of this series, I introduced the different methods for seeking protection on product designs, namely, trade dress, …

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December 10, 2012

Restaurant Trade Dress Series, Part 1: How a restaurant can trademark its trade dress

A growing area of trademark law known as trade dress law can be used to protect the general image –the …

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December 10, 2012

Trade Dress Series, Part 1: Product Designs – Choosing trade dress, copyright, or design patent protection

Trendsetting product designs are often the crown jewel of a company. Capturing the public’s attention – and pocketbooks – is …

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December 3, 2012

Negotiating an IP License to avoid future disputes

When negotiating a license agreement, it is important to specify the rights being acquired. This portion of the contract is …

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November 30, 2012

Using the right symbol for you mark

What do the intellectual property symbols ®, ™, and SM mean and when can you use them? The proper usage …

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November 29, 2012

Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets

Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …

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November 1, 2012

US IP laws that target gray market goods

Gray market goods are products with legitimate copyright or trademarks that are authorized for sale in one country, but then …

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A parody of the North Face Logo
October 30, 2012

The South Butt: a trademark infringement story

This story tickles my funny bone. A 16 year old student, Jimmy Winkelmann, started a company called The South Butt, …

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Tracy P. Jong, ESQ
Tracy Jong, Esq.

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Tracy Jong, Esq.
Senior Attorney

Email: tjong@evansfox.com
Direct: 585-417-7545
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Address: 100 Meridian Centre Blvd., Suite 300 Rochester, NY 14618
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