Restaurant owners often see other restaurateurs as competitors, but I’d like to rethink this perspective. Other restaurateurs are also your …
Tag: marketing
Marketing Themes as Trade Dress
Sales techniques or marketing themes are a newer category of trademark law’s trade dress laws. These have been recognized as …
5 factors for defining your winery’s brand
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor …
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …
8 Ways Companies Waste Advertising Dollars
By Mark Combs, Cre8iveDept.com I understand, running a business is tough. Tons to do. Even more to think about. But, …
Publicity on a shoe string budget
Start-up businesses and small companies have limited resources for publicity. While social media and blogs are the newest ways publicity …