Glencairn filed a trademark infringement suit in against Plamazonx LLC, claiming Plamazonx’ sales of whiskey tasting glasses sold as “Del …
Tag: brand
5 Steps for Spring Cleaning Your Brand Assets
You may be doing some spring cleaning at home or in your yard as the winter seasons fades away. Now …
Information is Power
Information is Power Information is power. When you are adopting a new product name, you need information to make informed …
Congratulating Michael Jordan in a Sports Illustrated Ad Earned a Business a Lawsuit from the Celebrity
When celebrities receive awards or reach professional milestones, businesses often run congratulatory advertisements that both salute the celebrity and promote …
Brand Protection with the New gTLD’s (generic top level domains)
Between 1,400 and 2,000 new gTLD’s will soon hit the internet. They include popular generic search terms like .app, .auto, …
Lessons in Using your Surname in your Brand Identity
Many business owners use their surname in their business’ name and brand identity. This is especially true in the restaurant, …
Tommy Lee in a Motley Mess
A trade secret misappropriation lawsuit was filed against rock star drummer Tommy Lee and his band Motley Crue. Howard King …
Social Media Risks to Brand Protection
While social media allows brand owners to better engage with a diverse array of consumers, it also creates protection and …
5 factors for defining your winery’s brand
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor …
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …