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Category: Tips For the Entrepreneur

January 30, 2020

Don’t be Crushed by the Wave of Copycats, Protect Your Trade Dress

Apple and Hollister stores are so recognizable to customers from the entrance design that they don’t even need to look …

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January 27, 2020

UBER EATS ANNOUNCED BIG CHANGES: WHAT DOES THAT MEAN FOR ROCHESTER AND BUFFALO?

At the close of 2019, Uber Eats announced that it will concentrate its services in high performing markets. If it …

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January 8, 2020

Legal Status of Street Art Copyright

Public street art has quickly become a trendy and an ubiquitous scene in many cities. Social media has increased the …

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A gavel sitting on top of a small round wooden disk with the phrase Trademark embossed on it.
January 6, 2020

Beware of Trademark Solicitations and Scams

As soon as a trademark application is filed, applicants tend to be spammed with trademark solicitations that look rather “official.” …

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December 13, 2019

5 Reasons Why Technology in Restaurants is a Wise Act

If you’ve been running your restaurant for decades in a certain manner and you think you’re doing a pretty good …

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November 28, 2019

In the Case Between Mr. T and Leafly, Who is Blowing Smoke?

Celebrities often protect their personal brand by trademarking their name, nickname, and signature phrases. The marketing power of celebrities is …

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November 26, 2019

Keep Your Secret a Secret! Strategies for Protecting Trade Secrets

Does your business have a carefully guarded secret that gives it a competitive advantage? The Kentucky Fried Chicken recipe, Coca …

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November 22, 2019

LESSONS FROM KODAK: IT IS TIME TO START LOOKING AT WHERE THE RESTAURANT INDUSTRY IS GOING BEFORE IT IS TOO LATE

Technology innovations are rapidly adopted by consumers in the retail industry. Restaurateurs who fail to follow these trends could be …

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October 22, 20191 Comment on Starting a Food Truck Business in the US

Starting a Food Truck Business in the US

If you’ve been eyeing a food truck business to enter the restaurant world or simply because you like the concept, …

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August 7, 2019

New York State Liquor Authority Current Processing Times

July 17th, 2019 Staff is Issuing Filing Receipts for applications received at the mailbox June 19th, 2019. Examiner begins working …

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Tracy P. Jong, ESQ
Tracy Jong, Esq.

Empowering restaurants, bars, and craft beverage producers to comply with regulations, protect their competitive edge, and boost revenues.

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Tracy Jong, Esq.
Senior Attorney

Email: tjong@evansfox.com
Direct: 585-417-7545
Office: 585-787-7000
Fax: 585-787-7007
Address: 100 Meridian Centre Blvd., Suite 300 Rochester, NY 14618
Website: www.evansfox.com

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