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Category: Craft Beverage Branding

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September 25, 2017

TTB Permits Online: Everything You Need To Know in 2017

The TTB permit process can be quite a headache. I have decided to put together this guide for those looking …

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The words "bad word" crossed out
August 23, 2017

The Future of Bad Words in Craft Beer is Uncertain

At the same time as the U.S. Supreme Court ruled that the U.S. Trademark Office regulations against registration of disparaging …

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Glistening beer bottle
August 23, 2017

Second Circuit Case Provides Insight to Beer Trademark Protection Strategy

Oregon Brewing Company has been producing Rogue Ale since the 1980’s and has sold Rogue-branded T-shirts, sweatshirts, and hats for …

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Two people holding glasses of beer
August 22, 2017

Join the Discussion: What is the Goal for your Collaboration Beer?

There are many situations where a collaboration beer project can be a strategic move for a brewery or cidery. Here …

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A lemon wedge splashing into a clear glass
August 21, 2017

Your Questions About TTB Policy, Answered.

May an industry member participate in a retailer-initiated marketing or promotional program that results in the industry member furnishing the …

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August 21, 2017

Questions and Answers on Unlawful Trade Practices Under the Federal Alcohol Administration Act

Does section 6.53 imply that all alcoholic beverage advertising in a ballpark, racetrack, or stadium by a wholesaler or producer …

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hand sketching "CREATE"
August 16, 2017

Protecting Your Beer Brand Assets with Design Patents

Close your eyes. Can you picture the Coca Cola bottle? Can you picture the Absolute vodka bottle? That is powerful …

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Justice statue holding a sword and scale
August 16, 2017

Beer Brand Battles

E & J Beer failed to keep its trademark registration current, leaving it vulnerable to a trademark attack. After being …

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hand pouring beer into glass
August 15, 2017

Budweiser Mascot the Center of a Legal Battle

Remember Spuds MacKenzie? Budweiser used the fictional character in the 1980s to promote its beer until critics complained the pet …

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April 2, 2017

Can Event Space Add New Revenue Streams to Your Bottom Line?

Craft breweries are popping up everywhere. As competition increases, breweries will need ways to differentiate themselves in their market. They …

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Tracy P. Jong, ESQ
Tracy Jong, Esq.

Empowering restaurants, bars, and craft beverage producers to comply with regulations, protect their competitive edge, and boost revenues.

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Tracy Jong, Esq.
Senior Attorney

Email: tjong@evansfox.com
Direct: 585-417-7545
Office: 585-787-7000
Fax: 585-787-7007
Address: 100 Meridian Centre Blvd., Suite 300 Rochester, NY 14618
Website: www.evansfox.com

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